The UK has been locked down and we’re living in unprecedented times. Bricks and mortar businesses have been forced to close and in the real world, we are needing to isolate ourselves from each other in order to protect each other.
But human beings crave connection, that’s why we love stories. So for local businesses, closing their doors doesn’t mean losing touch with customers and going into complete isolation. We live in a digital age and social media can help.
In Chelsea, some examples of local businesses doing great social media to bring their services and expertise into homes include:
KOBOX: Today’s Strength session, called the Toilet Roll Workout included three rounds of three exercises you can do in three minutes. Wednesday’s session will be Core and Thursday, Cardio at 10am.
Bread Ahead whose baking workshops and bakery on Pavilion Road are a real hit, have been running tutorials on Instagram Live. For their full programme this month, see their website here.
Celebrity hair stylist Richard Ward who are based at Duke of York Square are also planning professional tutorials and are using social media to bring their virtual DIY salon into the homes of their customers and anyone else who would like to learn some beauty and hair tips.
And Saatchi Gallery are inviting the public to take part in a #SaatchiTakeover every week by asking them to share their stay at home creations. This week’s theme is shadows and the top picks will be shared with Saatchi Gallery’s 6 million social media followers.
Barts, London’s first speakeasy and worst kept secret, are bringing their bar to you by sharing their recipes starting with the classic Espresso Martini.
And with virtual parties and dinner parties now being a thing amongst friends, it would be great if a bar could hold a virtual party to lift our spirits. Does anyone know if this is happening?
Talking about virtual events, One Track Club which normally runs a free running club every Monday at Duke of York Square is holding a Virtual Running Club.
Social media offers bricks and mortar businesses the chance to stay in their customers’ lives and to stay front of mind so when this all eventually passes, we will remember them for the goodwill they have shared with us.