Chelsea Boutique: Ross X Bute

A couple of weeks ago I popped into Ross X Bute on the King’s Road to meet its new creative director Madeleine Press. Formerly known as Anonymous, this Chelsea boutique seems to be heading in an exciting direction under Press’s guidance.

Here are just a few of my favourite picks from her current collection …

Madeleine is very hands on with her creations and the store even has its own workshop/studio downstairs. Ross X Bute’s team includes a pattern cutter and seamstress: attention to detail as well as a boutique service is very much at the heart of their work.

So to give you a chance to get to know Madeleine properly, I asked her a few questions …

CG: What is your vision for Ross X Bute?

MP: My husband is the MD of ROSS X BUTE and he asked me to come in and consult on the AW12 collection. The chance then came to become partners in the business, which we saw as a wonderful opportunity – the wonderful heritage of the brand and the Bute Family combine to make for a very potent story. Many brands invent this kind of backstory, but ROSS X BUTE has it naturally, which is rare. I just want to make beautiful, wearable clothes that people find essential.

CG: Who are your creative inspirations?

MP: I don’t really have a favourite designer, clothing or accessory brand – these things change and evolve all the time. I am inspired by everyday things – if you open your eyes a little wider and look closely you can find inspiration in everything.

CG: What are your three essential items when going on holiday?

MP: My family, my Havianas and Lancaster Oil Free suntan lotion.

CG: What is your favourite item of clothing in your wardrobe and why?

MP: I have many wardrobe favourites. I have an obsession with knitwear and coats and am in need of a bigger space to store my clothes. My favourite item is my Madeleine Press hand knit drape cardigan.

CG: The King’s Road is constantly evolving. What would you like to bring to its identity?

MP: In the 60s and 70s the King’s Road had a great edge – it was the centre of world, changing fashion movements. The King’s Road is known worldwide, it still has that vibe, and the lower part where our store is has a huge opportunity to reinvent that creative energy. The more quality, independent stores that move into the area the more it will grow into a really exciting district. I’d like ROSS X BUTE to be a vital part of that.

*Madeleine is also currently Consulting Creative Director of the leading domestic Japanese brand, Anayi, part of the Sazaby Group. Madeleine has worked as a Creative Director in the Japanese market for the last 20 years, starting with fashion powerhouse Onward Kashiyama designing the BLV147 range. The Japanese fashion market is renowned as the most competitive and challenging in the world, with a legendary attention to detail and design.*

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