Harrods and Bikeminded Launch Styling Competition at Ladurée

If you follow me on Twitter or Instagram then you may have seen quite a few Ladurée related tweets and/or photos last week.

This was because of the Style The Cyclist competition which Harrods and Bikeminded have launched together.

The media launch took place at Ladurée, first thing last Thursday morning.

And at the event, bloggers and journalists were asked to take part in a Pinterest activity that would reflect the actual Style The Cyclist competition.

We had to each pin items of clothing and accessories from Harrods’ collection onto Pinterest boards that were set up for us – to create a stylish outfit that we would wear cycling.

The Clothes Whisperer will be one of the competition's judges

Lady Velo

Beauty And The Dirt and Coco's Tea Party

For The Young Dude and London Cycling Campaign

And as we pinned and chatted amongst each other, along with members of the Harrods and Bikeminded teams, we were served breakfast.


Here is the board which I created. What do you think?

The full details of the Style The Cyclist will be released next week but I can reveal that in order to take part, you will need to have a Pinterest account set up by the end of next week (18th May 2012).

Also, the prizes are fit for any aspiring stylist. Not only will two winners receive £150 worth of Harrods vouchers but the chosen outfits will be photographed by a fashion photographer and will be included in both Absolutely Magazine and the Harrods Magazine. So it’s a great opportunity for any budding fashionista who is trying to build their portfolio!

If you want to be the first to find out more about the competition, Bikeminded will be releasing the details on Pinterest on Wednesday 16th May and on Thursday 17th May, the news will spread to Twitter, Facebook and their Blog.

And if you find the competition half as fun as we did at the launch, not only will you have a fabulous dream outfit but you will most probably catch the Pinterest bug by the time you submit your entry – if you haven’t already!

*Just to add, Bikeminded are a social media client of mine who I’m providing consultation on this campaign for. I’m also involved with some of their other projects. But they have not paid me to write this post. I cycle, I love clothes and I have a contained addiction to Pinterest. So, it’s a real no-brainer: if I’m excited about this competition then a few of my readers might be too.*

I hope you enjoy the competition and if you’re entering, good luck! x



  1. May 11, 2012 / 8:49 pm

    Thanks for pointing me in the direction of this post lovely, this post made me crave Laduree majorly. I flipping LOVE Pinterest and have been using it since it first launched, I’ll be sure to check out this comp when it launches.

  2. Chelsea Girl
    May 12, 2012 / 9:52 am

    My pleasure, Jayne! Have fun with it and good luck! 🙂 x

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