Fashion: ‘The Enchanted Forest’ at Fitriani

Yesterday, I popped into Fitriani on Beauchamp Place to have a peek at their Autumn/Winter 2012 collection entitled ‘The Enchanted Forest’.

With the impending release of Snow White and The Huntsman and news of Angelina Jolie’s next starring role as Maleficent, the evil Queen in Sleeping Beauty, I couldn’t help but think this collection was perfectly relevant.

The magical realism of fairytales continues in our everyday. And Fitriani’s luxury ladies label provides such offerings in the vein of ready-to-wear, made to measure as well as couture.

Yesterday I met Sairah Hicks, Fitriani’s Head of Design, and complimented her on her latest collection. What I love most about her work is the intricate, handcrafted techniques she employs with Fitriani’s signature folding, embroidery and tears of beaded lace.

Fitriani’s sequin pieces were also eye-catching and Hicks’s versatility with texture and mood had completely won me over. She has provided something for every special occasion, from attending a wedding to standing on the red carpet.

Fitriani’s made-to-measure and couture services are available by appointment only, while the ready-to-wear collection can be viewed in Fitriani’s showroom at 32 Beauchamp Place. For more information, here is their website.

1 Comment

  1. Felicity Beaumont- Harper
    April 15, 2013 / 9:57 am

    How wonderful, just so you know Sairah has now left Fitriani and can be contacted through email at: Sairah@sairahhicks.com

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